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After several months' search, during which the magazine was run by managing editor Peter Herbst, K-III hired Kurt Andersen, the co-creator of Spy, a humor monthly of the late 1980s and early 1990s.
Andersen quickly replaced several staff members, bringing in many emerging and established writers (including Jim Cramer, Walter Kirn, Michael Tomasky, and Jacob Weisberg) and editors (including Michael Hirschorn, Kim France, Dany Levy, and Maer Roshan), and generally making the magazine faster-paced, younger in outlook, and more knowing in tone.
It was a recurring problem of what Wolfe, in 1972, had labeled "The New Journalism." In 1976, the Australian media baron Rupert Murdoch bought the magazine in a hostile takeover, forcing Felker and Glaser out.
A succession of editors followed, including Joe Armstrong and John Berendt.
Edited first by Sheldon Zalaznick and then by Clay Felker, the magazine showcased the work of several talented Tribune contributors, including Tom Wolfe, Barbara Goldsmith, and Jimmy Breslin.Founded by Milton Glaser and Clay Felker in 1968 as a competitor to The New Yorker, it was brasher and less polite, and established itself as a cradle of New Journalism.Over time, it became more national in scope, publishing many noteworthy articles on American culture by writers such as Tom Wolfe, Jimmy Breslin, Nora Ephron, John Heilemann, Frank Rich, and Rebecca Traister.Joining them was managing editor Jack Nessel, Felker's number-two at the Herald Tribune. Among the by-lines were many familiar names from the magazine's earlier incarnation, including Breslin, Wolfe (who wrote "You and Your Big Mouth: How the Honks and Wonks Reveal the Phonetic Truth about Status" in the inaugural issue), and George Goodman, a financial writer who wrote as "Adam Smith".Within a year, Felker had assembled a team of contributors who would come to define the magazine's voice.In 1976, journalist Nik Cohn contributed a story called "Tribal Rites of the New Saturday Night," about a young man in a working-class Brooklyn neighborhood who, once a week, went to a local disco called Odyssey 2001; the story was a sensation and served as the basis for the film Saturday Night Fever.Twenty years later, Cohn admitted that he'd done no more than drive by Odyssey's door, and that he'd made the rest up.The reason is simple: is the where most of Web traffic happens.Owning a premium gives you great benefits including better SEO, name recognition, and providing your site with a sense of authority.Soon after the Tribune went out of business in 1966–67, Felker and his partner, Milton Glaser, purchased the rights with money loaned to them by C.Gerald Goldsmith (Barbara Goldsmith's husband at the time), and reincarnated the magazine as a stand-alone glossy.