The u s dating services industry when to start dating after divorce with kids
In 1970, just 28 percent of American adults were single; today, the share is 47 percent, according to the Census Bureau.
That means an expanding target market, and it doesn’t include the unknown number of married people trolling the sites.
Related: How Work Affects Your Love (and Sex) Life At the core of most companies’ growth plans is expanding mobile use.
Online daters now spend more time on dating apps than they do on the sites themselves.
Offering geo-dating apps, which allow smartphone users to locate potential dates nearby--has become almost a prerequisite for keeping up in mobile.
That’s long been the province of niche sites like Grindr.com, whose users spend a huge 2 hours a day on the site, according to the company, and Tinder.com, which has apparently become a favorite among athletes at the Sochi Olympics.
These days, online dating makes it easier than ever to find your “lid.” While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.The field is already crowded, with almost 3,900 companies running dating sites, according to a report last fall from business research firm IBISWorld.The report projects the industry to add about a hundred companies per year over the next four years.Plus, more people are getting online all the time—70 percent American adults had broadband access as of last May, up from 42 percent in 2006.As ever more people meet on the web, they’re also peeling away the stigma once associated with it.In the last few weeks, e Harmony has launched a personal matching feature called eh that Langston says will combine the company’s huge database with a real-live matchmaker--for 00 a pop.And in May 2012, IAC launched Stir, which holds about 1,600 singles events per year nationwide.Even as the user base soars, it’s not clear that sites’ algorithms for pairing couples are improving their chances of staying together long term.A 2012 paper in the journal Psychological Science in the Public Interest concluded that sites “build their algorithms around principles--typically similarity but also complementarity—that are much less important to relationship well-being than has long been assumed.” The Proceedings of the National Academy of Sciences study reported that marriages that started online were only slightly less likely to end in divorce than others.The biggest web dating companies have a huge lead over the competition—two control more than 40 percent of the market.Leader Inter Active Corp (IAC) owns at least 30 sites, including and OKCupid, followed by e Harmony.com, which targets a slightly older demographic. Of 19,000 couples married between 20, more than a third met through an online dating site, according to a study in last May’s Proceedings of the National Academy of Sciences.