Creating an auto updating mailing list
You’ll need to switch over to “Advanced Mode” to see these features, and Facebook may or may not have rolled out all of them to your particular ad account.You can target: Additionally, you can combine the above options with targeting based on the Standard Events website visitors take as well.With a Custom Audience Sync tool, you can make sure the leads that you acquire in your email list are automatically synced to your custom audiences (or vice versa, with Facebook’s extremely powerful Lead Ads).With Ad Espresso’s Data Sync feature, you’ll never have to do a “manual upload” again!You’ll have two options to sync your customer lists: As Facebook only offers Mail Chimp integration, chances are, you’ll need to prepare a file containing the contacts you want to add to your Custom Audience.Use a CSV/Excel file or open a simple text editor and insert one value per line like this: Give your Custom Audience a short, easy-to-remember name that describes this specific audience.We have constantly updated custom audiences based on your email or customer lists!
For example, you can target people who previously used your app, but have not come back to your app within the last month.
Or you can target people who have added an item to their cart on your app, but never actually purchased it. You can create audiences based on actions a user did or didn’t take within your app!
There are 14 actions (or non-actions) you can currently target, but the most popular are: These 4 types of engagement custom audiences really open up the doors for businesses that lack the volume of audience size with other options.
The combinations are bordering on endless, so don’t get too lost with it all!
We recommend keeping it simple to start, and experimenting with just the Frequency first!