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But dealing with this new digital romantic world can be a lot of work.Answering messages, filtering profiles—it’s not always fun.Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.If this mentality pervades our decisionmaking in so many realms, is it also affecting how we choose a romantic partner?Even a guy at the highest end of attractiveness barely receives the number of messages almost all women get.But that doesn’t mean that men end up standing alone in the corner of the online bar. Take Derek, a regular user of Ok Cupid who lives in New York City.Throw in the fact that people now get married later in life than ever before, turning their early 20s into a relentless hunt for more romantic options than previous generations could have ever imagined, and you have a recipe for romance gone haywire.
He wouldn’t have walked up and said, “Oh, wait, you like the Red Sox?! ” before putting his hand in her face and turning away.As of this writing, 38% of Americans who describe themselves as “single and looking” have used an online-dating site.It’s not just my generation—boomers are as likely as college kids to give online dating a whirl.I checked the website Eater for its Heat Map, which includes new, tasty restaurants in the city. The stunning fact remained: it was quicker for my dad to find a wife than it is for me to decide where to eat dinner.This kind of rigor goes into a lot of my decisionmaking.10 in., has brown hair, lives in Brooklyn, is a member of the Baha’i faith and loves the music of Naughty by Nature.Before online dating, this would have been a fruitless quest, but now, at any time of the day, no matter where you are, you are just a few screens away from sending a message to your very specific dream man. Throughout all our interviews—and in research on the subject—this is a consistent finding: in online dating, women get a ton more attention than men.Our phones and texts and apps might just be bringing us full circle, back to an old-fashioned version of courting that is closer to what my own parents experienced than you might guess.Where Bozos Are Studs Today, if you own a smartphone, you’re carrying a 24-7 singles bar in your pocket.If he walked into a bar, you’d probably go, “Oh, there’s a white guy.” At our focus group on online dating in Manhattan, Derek got on Ok Cupid and let us watch as he went through his options.These were women whom Ok Cupid had selected as potential matches for him based on his profile and the site’s algorithm.